Arounen is the founder of Adstrum and brings over 20 years of experience in business consulting and accounting. With a background in financial control and senior finance director roles at large organisations, he saw the opportunity to make a bigger impact by helping small and medium-sized businesses thrive. What began with supporting a friend with his newly set up business has since grown into a passionate mission to empower business owners with the tools, insights, and support they need to succeed.

At Adstrum, Arounen is deeply involved in both strategic oversight and day-to-day client engagement. He is known for his ability to identify risks and uncover growth opportunities, helping clients streamline operations, strengthen teams, and build sustainable businesses. His leadership style is grounded in collaboration and care, fostering a positive, high-performance culture both internally and with clients.

Arounen’s values are rooted in connection, resilience, and support—qualities he finds symbolised in the elephant, a figure of strength and family that resonates deeply with him. His personal collection of elephant statues at home and in the office serves as a daily reminder of the purpose behind his work: to help businesses grow with confidence, integrity, and heart.